Most of us to not typically put treatment and marketing in the same sentence, but it is extremely necessary in the world in which we live. The world’s population is largely driven by what’s right in front of their faces, and if any sort of company chooses to opt out of that standard, they will lose the race to success.
Technology has driven the internet straight to the forefront of business marketing in every way possible, and recovery services are no exception to the rule. An effective marketing initiative for substance abuse treatment must include the integration of technology. Take a moment to read through this brief overview highlighting a few helpful marketing tips for addiction treatment facilities.
The obvious solution to the problem
There are plenty of obvious marketing efforts that may be employed by treatment facilities. The key is to make certain that the approach is appropriate. Here are a few of the most conventional ways to approach substance abuse treatment marketing.
Television – TV commercials are a great way to reach more potential patients, but the cost of this form of marketing is often outside of the small facility’s budget, though commercials are a great way to fill beds.
Radio – Advertising treatment over the radio is not super expensive in the short term, but over a period of time, the response may not warrant the cost.
Working the local community – The easiest and most sensible manner of spreading the word of a new treatment facility is to work the local recovery community. Go to meetings and meet the people who live in the world of substance abuse. They, more than anyone, will know how to appeal to those in need.
Pay-per-click for rehabilitation
PPC marketing does have its place in treatment marketing. Google Adwords still works well for generating leads and narrowing down a specific target audience. It will take a couple months to fine tune the process of PPC marketing, but it is worth the investment.
Social media marketing for treatment facilities
Every business, including the business of drug and alcohol recovery, should invest their efforts in a social media marketing campaign. Social media platforms provide the opportunity to keep in touch with the local community.
Build social media connections through old fashioned hard work. Talk to the community. Provide vital treatment information to those who are suffering.. Etc.
Remember rehab is a business for the people
Above all, remember that the marketing efforts are being aimed towards people. People who have real troubles and struggles in life. The business of rehabilitation is not the same as selling a new pair of shoes. Treatment sells peace of mind and a chance for a new beginning.