Whether you run a brick and mortar or an online business, it’s crucial that you work to create a visible presence online. Much of today’s business is conducted through digital means, and your business won’t reach its full potential without getting in on the action. 
Embrace the influx of digital technology, and learn ways to hone your operation’s online presence. Start now by reading through a brief summary, featuring a few online marketing tips that will boost your business.
Get your SEO knowledge in order
Before you can really make an impact on digital consumers, you should lay the knowledge of SEO (search engine optimization) as a foundation for your future efforts.
If you run a business that offers software-as-a-service, proper SEO for SaaS is imperative. Explore SaaS-specific tactics for SEO.
SEO provides a range of guidelines for building digital content that ranks well in the Google search results when web users search relevant terms.
Ranking well in the SERPs (search engine results pages) means that more web users will see your content before other competitors. Learn the ins and outs of SEO, and you’ll have a good start to building an excellent online presence.
Always build for mobile users
There’s no way to deny the more recent influx of mobile users online. Designing your digital content to please mobile users will give you an advantage in terms of digital marketing.
Make sure your pages easily adapt to various screen sizes. Add high-quality images and videos to assure speedy loading, and don’t create tiny buttons for those who have large thumbs.
Market your business on social media
Social media platforms present a golden opportunity for digital marketing. Your business should be well acquainted with what social media can do for your business, and you should be using that knowledge every day.
Add social media sharing icons to all of your digital content, and set up social media profile pages for your business on a few different platforms. Maintain the pages of your social media presence just as you would maintain your business website.
Invest in a quality business blog
The more content your business has online, the easier it is to connect with consumers. You can choose to set up a blog independent of your website, or link your blog as a part of your site. Either way, quality should be valued over quantity.
Don’t forget about the relevance of email
Use your expansive digital presence to gather willing email participants. Create various opt-in opportunities throughout your web content, and use your digital rolodex to stay in contact with interested consumers.