3 Tips To Improve An Email Drip Campaign

Be creative

When writing an email, you are on thin ice. Every single detail added to either email or the subject line might lead your emails to the Spam folder. Though, when used correctly, attachments may play into your hands.

Add some emojis if your target audience is quite young. Insert a video or a picture to provide a brighter view of the product you promote or sell. Note: the ratio of pics to text is 30% to 70%. Otherwise, the Spam folder. Do not embed many links: one is enough and will drive the recipients to the main goal.

Be calling to action

Be short and simple

Everything depends on the industry and the niche you work in. In B2B, it is better to write short and valuable plain-text emails with no pics.

In the B2C niche, you’d better write less too but provide pictures so that the recipients can scan the email and grasp the idea of your message. Big blocks of text are terrifying, especially on small devices. Seeing it, people think something like “Woah, text, text, text… Ok, delete it.” And everything goes down the drain.

Emails, for both B2B and B2C, should be short: short subject lines (so that it displays fully on any device), short words, and short emails. Either your customers already or simply leads, no one will spend their valuable time reading long copies.

Be creative

When writing an email, you are on thin ice. Every single detail added to either email or the subject line might lead your emails to the Spam folder. Though, when used correctly, attachments may play into your hands.

Add some emojis if your target audience is quite young. Insert a video or a picture to provide a brighter view of the product you promote or sell. Note: the ratio of pics to text is 30% to 70%. Otherwise, the Spam folder. Do not embed many links: one is enough and will drive the recipients to the main goal.

Be calling to action

Increase brand awareness with the bright CTA button at the end. Show them what the next step is, what you want the recipient to do as a result of reading your email. You can offer a person to subscribe to your Twitter or Facebook, learn more, join you, etc.

Try to make the CTA button outstanding from the email copy. For instance, if the copy is in the black-and-white colors, make the button red.

Be always on time

Once you know the target audience and you have created the emails you are ready to send out, it is time to schedule them, namely, set frequency and timing.

The email frequency for both B2B and B2C differs. While for the B2C niche it is better to send emails on weekends, the B2B clients prefer emails on weekdays. That’s just preferences, and you need to conduct your own experiment and find out which frequency is the best for your particular business. Check the statistics in the drip email tool and see if any particular times of day produce higher open rates.

Is it much to improve?

Every email drip campaign is different and has different goals. Anyway, there are some golden rules to stick to.

  • Know your target audience and create a buyer persona to be sure who you’re going to offer the product to. This image will be a so-called lighthouse of the campaign.
  • Write an awesome email copy to ignite a spark of interest.
  • Send only relevant data at the right time.

Simply, be creative, don’t be afraid to use a personal tone, keep it human-like and friendly. At the same time, remember that you are a professional. Happy email sending!

Be personal and show the value

The basic rule of thumb of personalization is the recipient’s name. Still, you can use any information you’ve found if it’s appropriate. If you sell fashion stuff, address the recipients’ pain points. Say that you know how difficult it is to find fashionable clothes of high quality.

Be short and simple

Everything depends on the industry and the niche you work in. In B2B, it is better to write short and valuable plain-text emails with no pics.

In the B2C niche, you’d better write less too but provide pictures so that the recipients can scan the email and grasp the idea of your message. Big blocks of text are terrifying, especially on small devices. Seeing it, people think something like “Woah, text, text, text… Ok, delete it.” And everything goes down the drain.

Emails, for both B2B and B2C, should be short: short subject lines (so that it displays fully on any device), short words, and short emails. Either your customers already or simply leads, no one will spend their valuable time reading long copies.

Be creative

When writing an email, you are on thin ice. Every single detail added to either email or the subject line might lead your emails to the Spam folder. Though, when used correctly, attachments may play into your hands.

Add some emojis if your target audience is quite young. Insert a video or a picture to provide a brighter view of the product you promote or sell. Note: the ratio of pics to text is 30% to 70%. Otherwise, the Spam folder. Do not embed many links: one is enough and will drive the recipients to the main goal.

Be calling to action

Increase brand awareness with the bright CTA button at the end. Show them what the next step is, what you want the recipient to do as a result of reading your email. You can offer a person to subscribe to your Twitter or Facebook, learn more, join you, etc.

Try to make the CTA button outstanding from the email copy. For instance, if the copy is in the black-and-white colors, make the button red.

Be always on time

Once you know the target audience and you have created the emails you are ready to send out, it is time to schedule them, namely, set frequency and timing.

The email frequency for both B2B and B2C differs. While for the B2C niche it is better to send emails on weekends, the B2B clients prefer emails on weekdays. That’s just preferences, and you need to conduct your own experiment and find out which frequency is the best for your particular business. Check the statistics in the drip email tool and see if any particular times of day produce higher open rates.

Is it much to improve?

Every email drip campaign is different and has different goals. Anyway, there are some golden rules to stick to.

  • Know your target audience and create a buyer persona to be sure who you’re going to offer the product to. This image will be a so-called lighthouse of the campaign.
  • Write an awesome email copy to ignite a spark of interest.
  • Send only relevant data at the right time.

Simply, be creative, don’t be afraid to use a personal tone, keep it human-like and friendly. At the same time, remember that you are a professional. Happy email sending!

Drip emails have conquered the hearts of numerous email marketers because everyone already knows their benefits. They are time-saving, easy-to-use, and cheap. One doesn’t have to send follow-ups manually or check the Inbox all the time. The drip campaign tools do everything on their own.

What to do if you have started using email drip campaign tools and the results are not the ones you expected? How to improve emails? You are at the right place. This short guide with three tips will help you to improve an email drip campaign, reach the leads’ hearts, and drive sales.

Define the target audience & segment it

Before building a campaign, think about a prospect’s image, namely, a buyer persona. Ask yourself these particularly three questions: Who’s the prospect? What are their needs and problems? How can I solve them?

Explore the existing customers, communicate with them, run surveys, make tests, analyze, and create the buyer persona. Your offers need to be relevant to people. If you’ve got a person who is not interested in the variety of products you offer, you’d better delete him or her from the list of recipients at all. Otherwise, the unsubscribe and spam complaint rate will go high. That’s not the thing you need, isn’t it?

The next step is to segment the leads. Split the audience based on the results of the survey, demographics, geographical location, income level, position, buying motivation, or any other criteria. The more groups of recipients you have, the more targeted the emails will be. Use any relevant data you find when you write emails. This way the campaign will be specific. People will be more eager to cooperate and buy something as they see you’re offering them the deals they cannot resist.

Be catchy and clear

When building an email drip campaign, you compose emails too. When you start writing an email, ask yourself the question: what is the aim of the campaign? Only when you realize the goal of the email, you can write truly persuasive and calling-to-action messages.

Everything depends on the goal of the drip campaign. So for example, if your goal is to get people to buy a raincoat, create emails that show how really waterproof and stylish they are, how other people wear them with great success, etc. Still, there are some basic recommendations you need to follow to improve drip emails.

Be personal and show the value

The basic rule of thumb of personalization is the recipient’s name. Still, you can use any information you’ve found if it’s appropriate. If you sell fashion stuff, address the recipients’ pain points. Say that you know how difficult it is to find fashionable clothes of high quality.

Be short and simple

Everything depends on the industry and the niche you work in. In B2B, it is better to write short and valuable plain-text emails with no pics.

In the B2C niche, you’d better write less too but provide pictures so that the recipients can scan the email and grasp the idea of your message. Big blocks of text are terrifying, especially on small devices. Seeing it, people think something like “Woah, text, text, text… Ok, delete it.” And everything goes down the drain.

Emails, for both B2B and B2C, should be short: short subject lines (so that it displays fully on any device), short words, and short emails. Either your customers already or simply leads, no one will spend their valuable time reading long copies.

Be creative

When writing an email, you are on thin ice. Every single detail added to either email or the subject line might lead your emails to the Spam folder. Though, when used correctly, attachments may play into your hands.

Add some emojis if your target audience is quite young. Insert a video or a picture to provide a brighter view of the product you promote or sell. Note: the ratio of pics to text is 30% to 70%. Otherwise, the Spam folder. Do not embed many links: one is enough and will drive the recipients to the main goal.

Be calling to action

Increase brand awareness with the bright CTA button at the end. Show them what the next step is, what you want the recipient to do as a result of reading your email. You can offer a person to subscribe to your Twitter or Facebook, learn more, join you, etc.

Try to make the CTA button outstanding from the email copy. For instance, if the copy is in the black-and-white colors, make the button red.

Be always on time

Once you know the target audience and you have created the emails you are ready to send out, it is time to schedule them, namely, set frequency and timing.

The email frequency for both B2B and B2C differs. While for the B2C niche it is better to send emails on weekends, the B2B clients prefer emails on weekdays. That’s just preferences, and you need to conduct your own experiment and find out which frequency is the best for your particular business. Check the statistics in the drip email tool and see if any particular times of day produce higher open rates.

Is it much to improve?

Every email drip campaign is different and has different goals. Anyway, there are some golden rules to stick to.

  • Know your target audience and create a buyer persona to be sure who you’re going to offer the product to. This image will be a so-called lighthouse of the campaign.
  • Write an awesome email copy to ignite a spark of interest.
  • Send only relevant data at the right time.

Simply, be creative, don’t be afraid to use a personal tone, keep it human-like and friendly. At the same time, remember that you are a professional. Happy email sending!

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